I created the 2019-2020 Football Program for the Victoria West Warriors. The book was a full bleed 75 folded saddle stitched booklet printed and designed by me while working with the UPS Store. The program was comprised of original cover art, schedules, team photos, rosters, 50-60 advertisements from Students or Local Businesses. A few ads were provided as is - but 75% of them were created by me. I made sure each student ad was unique, and that the business ads reflected the company's brands. The cover page artwork features actual players from the team. The layout is in a simple easy to follow form. Years previous used a variety of decorative fonts, but I wanted to make sure that the information was clear and easy to navigate.
As project manager, point of contact, and designer the project was completed in 45 billable hours.